Digital Signage installation and network build-out made easier and more cost-effective through secure, IP satellite service from BTV +
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PRESS RELEASE

FOR IMMEDIATE RELEASE
December 16, 2004

Digital Signage installation and network build-out made easier and more cost-effective through secure, IP satellite service from BTV +

Mississauga, ON - BTV+ announced today the introduction of its cutting-edge Digital Signage capability.

Using secure digital satellite connectivity, plus its partnering and project management capabilities to improve the cost-effectiveness, BTV+ can now deliver rich content for large-scale Digital Signage deployments.

Satellite communications is the natural evolution for digital signage network deployments. The owners of these expanding electronic signage networks will benefit from the vast experience of BTV+ in providing fully-secure digital images and interactive display to the over 13,000 retail, grocery, banking, consumer service and automotive locations across North America that are already served by BTV+. As projects move from the pilot, proof-of-concept or the initial deployments stage into diverse retail or outdoor locations, the needs for improved cost effectiveness and reduced complexity in media transport, installation and network management grow exponentially.

Secure, reliable and rapidly scalable communications for content ingest, image display, playlists and compliance reporting is fundamental to the success of Digital or Electronic Signage deployments. By using business-to-business satellite, the administrative costs associated with location deployments and monitoring, network operations and troubleshooting are reduced substantially, while security and reliability is dramatically enhanced. The BTV+ small-dish platform is very cost-effective for delivering secure, Internet Protocol (IP) communications to non-wired locations throughout North America including continental USA, Alaska, Hawaii, Canada or Mexico. It also provides a preferred option in situations where communications are burdened by unreliable terrestrial alternatives.

"In this new model, a client contracts with one ISP, that being BTV+. This is superior to terrestrial models, in which the client is reliant on tens or hundreds of ISPs to deliver their content, which impacts service levels, is clumsy, and adds to administrative costs" said Larry Steinman, President and CEO of BTV+.

BTV+ can meet all or each of the needs of the digital signage network, and can partner with system integrators or providers of displays, software, content, etc. to respond to digital signage network needs for retail, advertising, branding and public information display.

"Secure, IP satellite communications has always allowed many organizations to improve their communications and substantially reduce communications and training costs", said Steinman. He added "Cost-effective, reliable transport of rich content by satellite that has long been used for confidential executive, supplier and partner meetings, corporate communications, Interactive Distance Learning (IDL) for employees, business television and both public and pay-per-view TV. The long standing link between image display, satellite communications, and new digital technologies (including HD) can enable the success of Digital Signage Networks and everyone using them for commerce, entertainment, operations, and public safety.

About BTV+
BTV+ was founded in 1981 and is a pioneer of interactive image display for distance learning, multi-location digital presentation and more recently, digital signage. BTV+ uses secure, internet protocol (IP) satellite communications in providing links to over 1300 locations in USA, Canada and Mexico. Over 25,000 hours per year of content are provided for BTV+ clients in retail, grocery, banking, apparel, post office, gaming and automotive locations. BTV+ operates several studios in the US and Canada, and pioneered un-staffed, robotically-controlled broadcasting studios which are now operating across North America. The firm’s core capabilities include large-scale, North America-wide project management, installation and operations. See www.btvplus.com or call 905-855-9911

BTV+
Mississauga, Ontario CANADA
Phone: 905-855-9911
Website URL: www.btvplus.com


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