The color electrophotographic market can be divided into three broad segments based on type of imaging device: desktop color lasers, connected color copiers and digital presses. By 2008, a total of almost 10 million color EP devices will produce 483 billion A4 pages. Color copiers represent the largest revenue share of the market with total revenues growing from $21 billion in 2003 to more than $34 billion in 2008, a CAGR of 10%; however, the fastest revenue growth among printer types is desktop color lasers with total revenues growing from $10 billion in 2003 to more than $28 billion in 2008, a CAGR of 22%.

According to Marco Boer, Consulting Partner at I.T. Strategies, the color EP market is headed for a change with the introduction by HP of its new laser-printer-based MFPs, which constitute a new category of devices. “These devices will cost less than traditional copiers, be more easily networkable than traditional copiers, have CRUs (Consumer Replaceable Units) that mean no more copier service person, and will be distributed through HP’s traditional LaserJet dealer channel. Because these devices have just been introduced, we don’t yet see their impact on the market, however we feel it will be very significant.”

I.T. Strategies, Inc. is an established research and consultancy firm dedicated to serving companies in emerging digital printing markets. The company delivers intelligent data, analysis, strategy, and implementation practices to vendors in the digital printing industry around the world. From offices in Boston and Tokyo, I.T. Strategies conducts and delivers research data, offers interpretation and advice, identifies specific opportunities, and helps organizations implement these strategies to achieve effective solutions.

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